Search Engine Optimization, or to most people online simply calling it SEO, involves thousands of large and small parts of getting your web site seen. SEO also doesn't simply revolve around the inner working of your site but also the greater efforts working outside of your control on the world wide web.
There are several aspects of search engine optimization that can influence your website's overall trust and authority within Google, Yahoo and all the other search engines. No tool is more important to assisting your search engine rank are inbound links.
What is Link Building and how does it help me?
Link Building is the process of creating and/or sharing inbound links to a given website. To Google, inbound links are votes of confidence from the online community. The stronger confidence the online community has for your site the stronger your ranking within Google will be. By having a large number of links pointing to your site you establish your site as an authority within the online community. Google (and all other search engines) uses the inbound link to how well other users can trust your website and/or what exactly your website is about. Google uses a strategy now to look at the following information about your inbound links
Quality of the Link
Any website that links back to your website is judged by how many links link back to them. If your site is listed on 15 of Razorback Rob's site which has no inbound links pointing back them would not be as strong as one of link on Chrisbrogan.com (which has millions of links pointing at it). To move your site up Google you are going to need to have links on sites that have high page ranks already on Google.
Anchor Text
Anchor text allows Google and the other search engines to see what key words people are using to describe your site. These words will allow search engines to establish certain key words and phrases that become a brand for your site online.
Total Volume of Inbound Links
To Google (and since every search engine wants to be Google all of them too) the more people who are linking to your site means the more people are talking about your site. Having large numbers of inbound links creates within the eye of the search engine that site that is on the pulse of the online community as a whole.
Take a little while and look at your site and see how your link building is helping establish your brand and site online. Does it help you or is it a giant waste of your time?
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